I've pivoted my career 4 times. I'm proud of every single one. This is what happens when you connect the dots backwards.
"I was never clear about the path forward while I was on it. As long as I was enjoying it and doing it passionately, I kept going. When I lost the spark, I quit. And I never saw quitting as a weakness."
I saw it as a strength. The strength to choose myself. To say — I deserve better, I'm made for more. It's one of the best skills I've learnt.
When I say connecting the dots backwards — even when things didn't make sense in the moment, they always made sense a few years down the line. The lessons were always there. I just had to keep moving to find them.
In short: I've always lived my life fully. Four pivots. Zero regrets.
From designing digital products to producing OTT content to building creator communities — each role added a layer. None of it was wasted.
Where it all started. Designing human-centered digital products taught me how to think about behaviour, empathy, and what people actually need — skills I still use every day, just in very different rooms.
I moved into film and OTT production — line producing, executive producing, managing everything from budgets to broadcast. Delivered titles for Disney+ Hotstar, AHA Video, and National Geographic. I learned how to run complex creative operations under pressure, and how to get the best out of people in a room.
Led end-to-end influencer campaigns for Netflix India, Tinder India, and more. I sat at the table where briefs get built and deals get done. I saw how brands think about creators — and how much was being left on the table on both sides.
Moved into global corporate media — overseeing campaigns, town halls, and executive productions across APAC and EMEA. Reported directly to the Director of Communications. Learnt how enterprise-scale communication works, and what gets lost when human storytelling gets buried under process.
Built and launched Adobe's virtual creator education vertical for Photoshop. Produced 40+ events across two years. Sourced and managed creators, negotiated contracts, built programming calendars, and delivered post-event analytics. This is where I finally saw the whole picture — and why I built Creators Brew and Brew Partnerships.
These aren't talking points. They're things I've watched play out across every role, every industry, every room I've been in.
The ones who figure out the operational side — the pitch, the pricing, the pipeline — are the ones who build something sustainable. Everything else is content.
Brands don't invest in telling creators what they actually need. Creators don't know how to ask the right questions. The brief is where it breaks down — and where we fix it.
The creators who have a room — a real one, with people who push them and show up for them — move faster, pitch better, and burn out less. Community isn't a nice-to-have. It's infrastructure.
Knowing when to leave — a role, a client, a way of working — is a skill. I've quit four times. Each time I chose myself and found something better on the other side.
UX taught me empathy. Film taught me operations. Marketing taught me audience. Community taught me belonging. None of it was planned. All of it was necessary.
That's the whole reason this ecosystem exists. Stronger creators. Better brand programs. One can't compound without the other.
Work is only part of the picture. These are the other things that shape how I think, what I value, and why I care about the things I care about.
Pottery is where I go when I need to think without thinking. It taught me more about patience, iteration, and embracing imperfection than any career book ever did. You can't rush a pot. You can't fake the process. The clay knows when you're forcing it.
There's a direct line between how I work at the wheel and how I approach building a business — slowly, with intention, willing to start over when something isn't working.
Teaching kids, building awareness, contributing to education — this work has run alongside everything else for more than five years. It's not something I did and moved on from. It's something I keep finding my way back to, because it matters to me.
I believe you don't have to choose between building a business and building something bigger. You can do both. You should try to do both.
Four career pivots. Pottery. Teaching. Community building. A partnership agency. A creator community. These aren't separate things — they're all expressions of the same curiosity. I follow what lights me up. I leave when it doesn't anymore. And I trust that the dots will connect when I look back.
That's not a strategy. It's just how I've always moved through the world.
I don't do vague strategies or generic advice. Every conversation starts with where you actually are — not where you think you should be. We build from there.
Whether you're a creator figuring out your first pitch or a brand ready to build a real partnership program — the process is the same. Honest, specific, no fluff.