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The Channel
Diagnostic

AI has commoditized every marketing channel your competitors are running. The one they can't copy is community-led partnerships. This engagement tells you exactly how to build it — and who to approach first.

Flat fee
$2,500
Timeline
1 week
Format
Fixed deliverable
To start
Starts with a call

Your buyers don't trust cold outreach. They don't read AI-generated blog posts. They trust the practitioners, creators, and communities they already follow — and they act on what those voices recommend.

Community-led partnerships is a growth channel built on that trust. Not a campaign. A program — with a partner ICP, an activation cadence, and a reporting model that compounds. This engagement maps what that program looks like for your specific product.

Who this is for

B2B SaaS at Series A–C
that knows something has to change.

Paid is getting more expensive. Content is getting harder to differentiate. Cold outreach is noise. You've heard "community" and "creator partnerships" but don't know what building that channel actually looks like for your product.

You don't need another strategy framework. You need to know: does this channel make sense for us right now, and who specifically do we approach first? That's what this answers.

Marketing tools Developer tools Productivity & ops Creator economy HR & people tech No partnerships hire yet
What you get

Four deliverables.
One week.

01
Channel Fit Assessment

A direct answer on whether community-led partnerships is the right next channel for your product at your stage — and why. Not a hedge. A recommendation.

02
5 Profiled Partner Targets

Specific communities, creators, or practitioners to approach first. With the reasoning and activation angle for each — not just the names.

03
Channel Architecture Brief

What tiers to build, which activation modes fit your product, and what to measure so a CMO or CFO can see the channel working.

04
Outreach Templates

Ready to send to each of the 5 targets. Written for your brand voice, not a fill-in-the-blank. Your team can move immediately after delivery.

How the week runs

Starts with a
discovery call.

Day 1

Discovery call

A 30-minute call to understand your product, stage, and what you've tried. After that I send a short intake doc and research begins.

Days 2–4

Research & build

Channel fit analysis, partner target research, outreach templates written. No check-ins needed from your side.

Day 5

Delivery + strategy call

Full deliverable delivered. Ends with a 45-minute call to walk through the findings, answer questions, and map next steps.

What's not included

This is the map.
Not the execution.

Execution — your team runs it, or we continue together into the Channel Build.

Ongoing advisory beyond the final 45-minute call.

Paid media, PR, or content production.

After the diagnostic

Ready to build
the channel?

Most clients use the Diagnostic to validate the channel, then roll into The Channel Build — a 4-month fractional engagement where I build the program end-to-end. The $2,500 Diagnostic fee credits toward Month 1. No commitment required before the final call.

See The Channel Build →

The full program: partner ICP, first partnerships activated, attribution framework, and a running channel your team can own.

Background

Sloka Akula
Founder, Brew Partnerships

My 8+ years of career has been a series of pivots driven by curiosity — from UX design to film production to global marketing — and every chapter has taught me something about trust, collaboration, and creative courage.

I've worked with brands and communities that value storytelling, learning how to connect people, ideas, and purpose. Today, I bring that breadth of experience to build campaigns and partnerships that resonate but also perform.

Ready to start?
Book a call.

Book a 30-minute discovery call or fill in the form below. Once we've spoken, I'll send the intake doc and work begins within two business days.